Should I Invest in Gold? Learning more about gold and its history may help you decide whether it has a place in your portfolio. Share | Related Content From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. The Ivory Tower Changes Wall Street Thanks to the work of three economists, we have a better understanding of what determines an asset’s price. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.